Samsung Unveils Rollable Display Tech at CES 2025: The Future of Screens is Here
In one of the most talked-about moments at CES 2025, Samsung officially unveiled its latest innovation: rollable display technology for smartphones, tablets, and laptops. The South Korean tech giant, known for pushing display boundaries, has now introduced a new standard in flexible screens—one that doesn’t fold but rolls and unrolls.
This breakthrough could redefine how we think about portability, screen size, and multitasking across all personal devices.
What Was Announced
At the Samsung Display keynote, the company showcased multiple prototypes under the project name “FlexScroll”, including:
- A smartphone that expands from 6.2 inches to 7.8 inches with a swipe
- A laptop with a scrollable 17-inch OLED screen that can shrink to half its size
- A wearable with a curved rollable display that wraps around the wrist
How Does It Work?
Samsung’s rollable displays use ultra-thin glass (UTG) and an advanced OLED panel bonded to a flexible substrate. The screen retracts into the device’s body via a motorized mechanism or spring system, depending on the model.
Unlike foldables, which create visible creases, rollables maintain a seamless, flat screen when expanded—making them perfect for immersive content viewing or multitasking.
Why This Is a Big Deal
🔹 More Screen, Less Bulk
Devices can stay compact in your pocket but expand to tablet-size when needed.
🔹 Durability Improvements
Fewer bends = less wear and tear compared to foldables.
🔹 New Use Cases
Think expandable gaming screens, portable monitors, and even wearable tech that adapts to your arm or workspace.
Real-World Prototypes
Samsung didn’t just talk—they showed:
- FlexScroll Phone: A working demo of a phone that expands sideways via a smooth, silent motor.
- Rollable Flex Note: A laptop with a screen that rolls out like a scroll to provide more workspace.
- AI-Powered Smartwatch Display: A dynamic, rolling display that adjusts to show different widgets and notifications.
When Can We Expect It?
Samsung hinted at consumer-ready devices in late 2025 to early 2026. Industry insiders suggest the FlexScroll Phone may be released as a limited-edition product to test market readiness.
Meanwhile, Samsung is reportedly in talks with Google and Microsoft to optimize Android and Windows experiences for rollable form factors.
Challenges Ahead
While the tech is promising, a few hurdles remain:
- Durability testing for rolling mechanisms
- Battery optimization for expanded screens
- Software adaptation for variable screen sizes
- Cost – expect premium pricing at launch
Samsung’s rollable display tech is not just a CES showpiece—it’s a glimpse into a future where our screens adapt to us, not the other way around. With competitors like LG and Motorola also working on rollables, 2025 may mark the start of a whole new category in personal devices.
Stay tuned—Techopress will be watching every rollout.