Do you feel lost because your content is all ready, but the name you wanted to give to the site is no longer available? In this article, we want to give you our best tips on how to register a successful domain.
In theory, registering a domain is not too difficult action in itself, but with a myriad of already registered names, it sometimes becomes very difficult to find the right name for your site. According to statistics, in December 2018, over 340 million domains were registered, a number that is constantly increasing with over 150,000 domains registered every day. Let’s not waste any more time and let’s see the 6 most useful tips on how to choose a domain name for your site or blog.
Tip 1: Choose the extension “.com” as the main domain
When it comes to choosing a domain, it is globally recognized that the best is the “.com” extension. Out of the 342 million registered sites, more than half are sites with the “.com” extension. It is so popular that people now consider this extension as the most reliable, even overshadowing the extensions “.info”, “.net” and “.org” (not to mention the new extensions .biz, .me,. coach and so on). If you think about it, the major websites, those on which you surf every day such as Facebook, Amazon and Twitter all have “.com” extensions.
However, if you have a blog or site for your business, whatever it is, we strongly recommend using “.com” as the primary domain. It is a bit difficult to find good domains available with this extension but it is not an impossible task, we will find out how to do it in the next points.
Council 2: the importance of keywords
A few years ago it was possible to classify websites on Google simply by indicating a keyword within your domain. Let’s say, for example, that you were an animator at a video animation company and you wanted to position yourself first among Internet users’ searches, the “animationcompany.com” site would have positioned itself for the first time in the search for the words “video animator” compared to any other site.
Nowadays this is no longer possible, Google has become more selective and has developed an algorithm that no longer allows you to use this technique. To be successful with a site in 2019 you have to work on it, create content that is read and shared by users, use the right keywords within a sensible context and not built with the sole purpose of inserting as many keywords as possible without a thread logical only to increase clicks.
Tip 3: choose a simple and short name
Another important element in choosing the right name is its length. To continue along the lines of the previous advice, remember that it is important to have the keywords in the domain to make the SEO positioning strategy easier and allow people to remember your site.
Words that, however, should not weigh down the name too much. You would only make it less credible and more difficult to remember for people: it is enough for users to type in a wrong letter to be sent to someone else’s site, causing you to lose traffic.
We recommend that you register a domain that is composed of a maximum of 15 letters. However, it is often very difficult to register a domain in a very crowded sector and it is necessary to use longer names. In this case we recommend using phrases that contain rhetorical figures, such as alliteration or metonymy, which give a logical and easily understandable sense to the domain name.
Tip 4: do not use numbers or dashes
Try in every way to avoid the use of numbers or hyphens in your domain name. The reason is very simple: this type of domain does not inspire confidence, it is not credible and it is difficult to remember. A domain that contains these elements makes you think of a site created by an amateur besides the fact that, as for the previous point, if users are wrong to type or forget a number or a hyphen, they are transferred to the sites of the best-positioned competitor who has the same keywords.
Tip 5: do thorough research in the largest archive of websites
Once you find valid and available ideas for your domain name, you should do in- depth checks to verify that the words you choose are not already covered by copyright or are not a registered trademark or, to avoid running into legal problems, that they don’t look too much like those of famous brands, especially if they operate in your own market niche.
Almost all domain names have been registered at least once and it is therefore possible that, even if the name is free, it has already been used by someone else in the past. Which means that the previous owner may have published or distributed illegal material, adult material, devised scams, etc., all of which could still be associated with the name, literally destroying its credibility.
To do these checks we suggest you go to the Wayback machine site and type in the domain name you chose. The Wayback Archive is, as the name suggests, the largest historical archive of websites, with hundreds of millions of available snapshots of all websites published since the beginning of time to the present. You can see one familiar in the photo below.
Council 6: also registers other extensions
Here we are! You have registered your domain, we assume example.com and you are ready to go online. However, we advise you to wait a moment and, if at a good price, also buy all the other main extensions: example.biz,example.net,example.org,example.co, etc.
It is clear that it will increase the cost and you will find yourself paying 10/15dollars a year for the renewal but if your business is good you will protect it from those fraudulent who could register a different extension and steal a part of users, convinced to land on your site but that instead end up on the competition.
It is not something you are obliged to do but for the prices that are around you should keep that in mind. There will be a reason if all the biggest websites have registered multiple extensions, right? Google, for example, has registered Google.com, Google.net, Google.biz, Google.info, Google.co and even Googel.com re-directing them all to the main site. This will help you to prevent anyone from creating a site with a different extension and making accusations against your main site, ruining their reputation.
Registering a site is essential to have its presence on the web and be found on search engines but it is always good to make the necessary checks and take the necessary precautions to avoid unpleasant surprises!